The Way of Taste

25. August 2017

Motorhome tour to visit top chefs 

August 2017 – Caravanning can be so much more than just driving and relaxing at your destination. With its new project, “The Way of Taste”, the motorhome brand Carado is seeking to inspire tours with a difference, combining the pleasures of travelling and fine dining. Anyone looking to make their lifestyle on board as enjoyable, comfortable and entertaining as possible will find fresh inspiration for a gourmet camping experience. 

Culinary excellence on wheels

For twelve months, Carado will be taking its integrated motorhome I447 on the road to visit 24 elite chefs in the finest regions of Germany, Austria and Switzerland. The camera will follow the chefs as they go shopping or gather produce from their garden in order to prepare delicious regional specialities on board. Gone are the days of heating up a quick tin of ravioli on the camping stove – the professionals are here to demonstrate just how much you can do in a motorhome kitchen!  

Comfort without compromise

“Carado is a byword in the industry for indulgence and comfort”, says Julian Manz, Brand Manager at Carado. “Our customers are people who want to give themselves a treat and enjoy life. They shouldn’t have to compromise when caravanning. Quite the opposite. They have the time and leisure to relax and enjoy a bit of fine dining. Carado offers them every modern convenience, so they can enjoy the same level of comfort on board as they do at home.” 

The right partner on board

That means getting the quality absolutely right – not just the interior fittings, but the cookware and kitchen utensils too. By securing Zwilling as lead sponsor for the project, Carado has brought on board a highly prestigious brand whose longstanding tradition and world-renowned quality further enhances the pleasure of cooking. What better tools for the top-class chefs of The Way of Taste!

Kicking off the Caravan Salon  

The 24 stories around these distinctive personalities and their creative recipes will be published on the website www.thewayoftaste.de and on Carado’s social media channels. The first film featuring top chef Michael Simon Reis of Restaurant Johanns in Waldkirchen, will premier on 25 August, the first day of the Caravan Salon Düsseldorf 2017. The second will go out in September.